Archive of "Business Sciences and Management Journal (BSMJ)"
Volume 2, Issue 4
Apr 2017

Effects of Push and Pull Motives on Satisfaction towards Tourist Destinations and Attractions

Business Sciences and Management Journal (BSMJ), Volume 2, Apr 2017

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Abstract
This article reports a study that addresses the impact of travel motivations on tourists satisfaction evaluations. The issue is how such motivations influence satisfaction perceptions of the Destination Norway itself and of its roundtrip attractions like ?Norway in a NutshellTM?. This is a longitudinal study in which two samples of international visitors were compared and contrasted on motivational profiles and satisfaction scores. A set of scales were developed and fine-tuned to capture motivational orientations and satisfaction evaluations across the two samples that were collected with a four years delay (in 2007 & 2011). Structural equation modeling revealed eight basic motivational factors in the two samples, in which several affected satisfaction scores similarly over time. Moreover, the motive factors influenced satisfaction evaluations of "Destination Norway" and of ?Norway in a Nutshell TM? somewhat differently. Moreover, age and gender moderated the effect of some motive factors on satisfaction evaluations. The study concludes that an understanding of satisfaction evaluations is enhanced by a more thorough segmentation of tourists into distinct consumer clusters according to their distinct psychographic goals and motivational profiles. This justifies the necessity for a more multidisciplinary approach to tourist satisfaction conceptualization.

Author(s): Nina M. Iversen, Leif E. Hem

A framework for teaching a doctoral seminar in innovation management

Business Sciences and Management Journal (BSMJ), Volume 2, Apr 2017

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Abstract
In recent years, there has been an increased interest in innovation and technology management programs in many universities. Concomitantly, there has been a growth of various innovation and technology management courses at the both the MBA and doctoral levels. The field is emerging and many universities are experimenting with various curriculum designs to support this growing scholarly and applied field of study. Our purpose is to present one approach to offering a doctoral level seminar for students interested in the theory, practice, and scholarly work in the area of innovation management. In our paper we discuss the major learning objectives for such a course; the flow and pedagogy of the course; the specific innovation topics covered; and the nature of the major course assignments. Additionally, we examine the desired learning climate within the course. Based on our experiences with this course, several suggestions regarding content and instructional design will be offered

Author(s): Jason Pattit, David Wilemon

DESTINATION MANAGEMENT: CREATING SLOVENIAN DESTINATION MANAGEMENT ORGANIZATIONS

Business Sciences and Management Journal (BSMJ), Volume 2, Apr 2017

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Abstract
Due to the big number of stakeholders (hotels, restaurants, shops, locals, government, tourists etc.) and complexity of their relations, tourist destinations are one of the most complex entities in terms of their managing and marketing. That is why destination management is crucial. Besides that destination management provides and maintains the competition advantage on both, short and long term. Consequently destination management organizations (DMO) have an important role as centers that coordinate stakeholders and perform destinations functions. In this article we will take a closer look at Slovenian case where DMO-s are at an early stage of development. We will suggest how DMO-s should be formed (from geographic aspect), which legal forms are suggested, what are their main functions and what financing should be like. We also focus on cooperation between stakeholders, which is crucial for further development of tourist destination as well as for its undisturbed activity. An important factor of destination management is also connecting of tourism products and offer, in order to form integrated tourism products. This is important for tourists (wider choice of products and more comprehensive, complete offer) and also for stakeholders. At the end of this article some good examples of DMO-s are described.

Author(s): Tanja Svigelj