Abstract
Due to the big number of stakeholders (hotels, restaurants, shops, locals, government, tourists etc.) and complexity of their relations, tourist destinations are one of the most complex entities in terms of their managing and marketing. That is why destination management is crucial. Besides that destination management provides and maintains the competition advantage on both, short and long term. Consequently destination management organizations (DMO) have an important role as centers that coordinate stakeholders and perform destinations functions. In this article we will take a closer look at Slovenian case where DMO-s are at an early stage of development. We will suggest how DMO-s should be formed (from geographic aspect), which legal forms are suggested, what are their main functions and what financing should be like. We also focus on cooperation between stakeholders, which is crucial for further development of tourist destination as well as for its undisturbed activity. An important factor of destination management is also connecting of tourism products and offer, in order to form integrated tourism products. This is important for tourists (wider choice of products and more comprehensive, complete offer) and also for stakeholders. At the end of this article some good examples of DMO-s are described.
Author(s): Tanja Svigelj